Monday, February 7th 2011

Arum Outlines Showtime-CBS Deal

Writes Steve Kim at SecondsOut.com:

It’s another week or two before the nationwide press tour for the May 7th bout between MANNY PACQUIAO and Shane Mosley kicks off but the pieces are being put into place for the much-ballyhooed new partnership between CBS and Showtime, which has replaced HBO Pay-Per-View in distributing this fight for Top Rank and the Filipino icon. What was attractive to Bob Arum was the various platforms that CBS brought to the table.

And it looks like they will be fully utilized, prior to this promotion.

“The ‘Fight Camp 360,’ there’s going to be a preview show about it on CBS. Then the first one is on Showtime, a half-hour; second one’s on Showtime, a half-hour and then the week before the fight, it’s primetime on CBS for an hour. And the one that’s fight week, that’s Friday night on Showtime and a replay on CBS on Saturday afternoon, right before the fight,” Arum told Maxboxing on Tuesday afternoon.

As for the other vehicles which will be used to push this fight, Arum said, “We have the owned and operated stations; they are doing special features. CBS Radio is going to be actively promoting the fight. We have access to CBS billboards- they have a big billboard company- all over and a lot of their programming assets are going to be involved with the fight.”

There is also talk of CBS morning program “The Early Show” covering the fight (something that was a regular occurrence in the ’80s with shows like “Good Morning America” on ABC). “That’s looking good,” said Arum. “We’re not sure if it will be where they set up a studio there or just do remotes. Nothing is completely new; the technology is different but that’s what we’re coming up with. Then, of course, we’ll highly promote on their web platforms on CBS.”

Read the full article HERE.

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